Our efforts in the hospitality sector extend to restaurant finance. We are now working with NYC Brands, a Delaware-incorporated developer of fast-service franchises. Its early-stage priorities center on operational excellence, including virtual food delivery platforms, especially in emerging markets. While expanding in high-potential geographies positions the firm for success, the strategy entails specialized challenges such as modifying core menus for regional tastes and localizing technology applications. Scaling the business has a different texture than seen by firms in economically-mature nations.
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