Florida beckoned. And Ponce de Leon negotiated with the Spanish Crown to take personal control of any lands he found on his explorations. Yet he apparently needed work on his diplomatic skills. In 1521, a Calusa Indian shot him with a poisoned arrow in Southwest Florida. He died in retreat at Havana.

We offer commercial perspective on Florida and the Caribbean. In homage to Ponce de Leon, we entitle our regional blog Beyond Caparra. By most accounts, he made his real fortune in the New World selling food, medicine, and other provisions to sailors and stalworts heading back home to Europe. His station at Caparra, Puerto Rico is now a protected historical site.

We define the region broadly. Puerto Rico and Cuba are the largest island economies, but we extend our reach to Central America and the northern coast of South America. The economy of Florida anchors the region; Miami is the dominant commercial center.

Interpret Florida and Caribbean at beyondcaparra.com.

Banner Image: Satori at Can Stock Photo Inc.